The Three Little Pigs: Fairy Tale or Contemporary News Story?

One of the three big pigs in handcuffs.
Mr. Piggy.
I am a fan of The Guardian UK’s news coverage in general. But even if I weren’t, I would find this particular ad brilliant. The Guardian is trying to position itself as more than just a newspaper, as a full, multimedia news source complete with conversations online through Twitter and Facebook sites, etc. To do so, they’ve re-imagined the narrative of the Three Little Pigs as a modern crime story in order to show how they would cover it.

What do you think?


  1. Regina Thorne

    This was beyond AWESOME! So well done!

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