I am a fan of The Guardian UK’s news coverage in general. But even if I weren’t, I would find this particular ad brilliant. The Guardian is trying to position itself as more than just a newspaper, as a full, multimedia news source complete with conversations online through Twitter and Facebook sites, etc. To do so, they’ve re-imagined the narrative of the Three Little Pigs as a modern crime story in order to show how they would cover it.
What do you think?
This was beyond AWESOME! So well done!