Pokémon GO…to Your Local Bookstore
By Martin Quinn
July 28, 2016What do you do when you find out your bookstore is also a PokéStop? Reel those customers in with a discount offer! That’s what McKenna Jordan, owner of Murder By the Book in Houston, did. She estimates that 50-100 customers have frequented her store as a result of the game, and early on, she promoted an offer…