Cumberland Farms, a chain of convenience stores with which you may be familiar if you’re from the eastern seaboard, ordered 570 life-sized cutouts of David Hasselhoff for a promotion for their iced coffee.
I bet you can guess what happened. Yep. Already, 550 of those signs have been stolen.
According to Pop Blend
Rather than being furious over its lost investment, the company is eating up the publicity, even releasing a statement asking all thieves to do the right thing and take care of their personal Hoffs.
Plus, Cumberland Farms is planning to keep the promotion running through the end of the summer, attempting to replace the signs whenever they can. So you can always stop by and wave at a young Hoff while you get your coffee.